What factors influence these voters, and what dilemmas do they pose Labour and Reform?

What shapes voter attitudes on the switch to electric vehicles?

What will voters most strongly punish and reward government for, and what are the narratives which push and pull people in different directions on tax and spend?

How does opinion on key issues map across Britain's electoral geography and the coalition of voters and seats the Labour party won at the recent general election?

On the eve of the 2024 general election, what defines these battleground seats and their drift from the Conservative party?