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Recent coverage


Starmer on the brink after May 7th mauling

PoliticsHome
15 May 2026
After crushing defeats across the UK last week for Keir Starmer, dozens of Labour MPs have called for him to announce he will not lead the party into the next election, and to set out a timetable to go as Prime Minister. But despite several ministerial resignations he has remained resolute that no contest has been triggered and he will remain in post, and fight any challenger who gets the nominations to stand against him. To discuss what has brought us here, and where Labour - and therefore the country - goes next, host Alain Tolhurst is joined by Calder Valley MP Josh Fenton-Glynn, one of those calling for an ‘orderly transition’ to another leader, alongside Steve Akehurst, director of research firm Persuasion UK, as well as Sienna Rodgers, deputy editor of The House magazine, and Ryan Wain, senior director at the Tony Blair Institute.

Labour’s Reform defectors are never coming back

New Statesman
13 May 2026
Reform’s success across Britain was a bigger story, of course. But it overshadowed an inconvenient pattern for Labour strategists hitherto fixated on Nigel Farage’s party – in so many cases, Labour lost seats to Reform because they lost votes to the Greens. Labour has suffered a heavier loss to progressive parties than to Reform, and the small section who have peeled off from Labour to Reform are far less likely to reconsider Labour than the “progressive defectors”, according to new post-local-election voting analysis shared exclusively with me by Persuasion UK, a research firm.

Net Zero is not a Zero sum game

Financial Times
20 Mar 2026
Fresh polling shows a new divide on the right but support remains high for UK climate policy

Exclusive: the progressive voters abandoning Labour

New Statesman
5 Mar 2026
The number of Labour voters moving left outnumbers those going to right-wing parties in a majority of battleground seats

Does a £150k salary make you rich?

New Statesman
7 Jan 2026
Some exclusive research with the New Statesman on perceptions of wealth

Exclusive: New polling signals Rachel Reeves could break tax promises

New Statesman
28 Oct 2025
The New Statesman does a deep dive into our analysis of public attitudes towards tax rises around the Budget

'Where is Reform most vulnerable to attack?'

The New Statesman Podcast
14 Jul 2025
Director, Steve Akehurst, reveals the arguments Labour, the Conservatives and the Lib Dems can use that are most likely to turn voters away from Nigel Farage and Reform UK

What makes ‘Reform-curious’ Labour voters so hard to woo back

The Financial Times
28 Apr 2025
The Financial Times discusses the main findings of our research into 'Reform curious' Labour voters.

'We obsess over the angry young men going Reform. But what of the anxious young women going Green?'

The Guardian
25 Apr 2025
Gaby Hinsliff discusses our surprise finding that young men are less likely to vote Reform or believe that feminism has gone to far, compared to older generations.

'EVs becoming ‘normalised’ as almost half of consumers know an owner – survey'

Press Association
30 Jan 2025
Our research showing that EVs are becoming 'normalised' despite lukewarm support from some who are deterred by cost and convenience was covered by the Press Association and picked up by 193 news outlets, including the Independent.

'Scoop: how to win EV backing'

Politico
30 Jan 2025
Our EVs research was covered extensively in Politico's Energy and Climate newsletter where they also explained that Nigel Farage might be unintentionally winning people over to EVs

'Reeves should embrace the freedom of disapproval'

Financial Times
25 Oct 2024
The FT's Robert Shrimsley is among those citing our research on the Budget and voter expectations.

'Labour’s plans to boost workers’ rights widely supported by managers, poll says'

The Guardian
7 Sept 2024
Coverage for our polling with IPPR of employer attitudes to the new government's employment rights agenda

'Labour has a voter coalition problem'

New Statesman
15 Jul 2024
Our research is covered in the New Statesman's influential 'Morning Call' newsletter.

'How the Conservatives lost touch with England’s prosperous south'

Financial Times
24 Jun 2024
Our Director is quoted in the FT's long read on the shifting electoral landscape in 'prosperous England'

'Blue Wall vulnerable to tactical voting as natural Conservatives turn against party'

Financial Times
24 Jun 2024
Extensive coverage of our research on the 'Blue Wall'